Bethany Online

Master of Arts in Sport Management

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Program: Master of Arts in Sport Management

Bethany College’s Master of Arts in Sport Management is a fully online, accelerated graduate program designed to prepare you for leadership roles in today’s fast-paced sports and entertainment industries. Whether you’re a recent graduate, a working professional, or a career changer, this flexible program equips you with the skills and connections to thrive.

Program Highlights

  • Finish in as little as 12 months (full-time) or two years (part-time).
  • 30 credit hours delivered fully online, asynchronous, and designed to fit your schedule.
  • Industry-focused curriculum addressing real-world challenges and emerging trends in sport management.
  • Leadership and career readiness built into every course, with emphasis on marketing, event management, strategic planning, and ethical decision-making.

What You’ll Study

  • 21st-Century Issues in Sport Management (NIL, sports law, transfer portal, globalization of sports)
  • Sports analytics, revenue management, and digital branding
  • Artificial intelligence and its impact on the sports industry

Who Should Apply

  • Recent graduates in sport studies or related fields
  • Professionals in sports, fitness, and recreation seeking advancement
  • Career changers with a bachelor’s degree in any field
  • Military personnel, veterans, and international students seeking online flexibility

Shape your future in sport management today!

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This Program Will Cover:
  • 21st-Century Issues in Sport Management (NIL, sports law, transfer portal, globalization of sports)
  • Sports Analytics
  • Revenue Management
  • Digital Branding
  • Artificial Intelligence and its impact on the sports industry
Start Date

Jan. 5, 2026

Tuition

$475 per credit hour
$400 per credit hour for Alumni

Time to Complete

30 credit hours

Tailored for Working Professionals

Our program is designed specifically for professionals seeking to advance into leadership roles without sacrificing their current responsibilities. Whether you’re looking to climb the corporate ladder or transition into a new field, Bethany’s flexible, online program supports your goals.

Community and Support

Bethany College provides a values-driven, supportive online community where you can engage with experienced faculty, fellow students, and a strong alumni network. Our program is structured to offer resources and mentorship that will help you succeed both during your studies and after graduation.

Globally Accessible

Bethany Online enables you to pursue your degree from anywhere, with a globally accessible platform designed for the modern, tech-savvy professional. Leverage Bethany College’s esteemed reputation and strong connections to enhance your career opportunities.

Sport Management Outcomes

By the end of this program, students will be able to:

  1. Apply proven leadership and event management methodologies proven to be most effective in today’s sports and entertainment landscape

  2. Make strategic marketing decisions based on analytical research

  3. Strengthen and expand professional networks while leveraging existing connections more effectively

  4. Understand key principles of sports law and the effect it has on sports as an industry

  5. Integrate ethical considerations into decision-making for teams, organizations, and events

    FAQ – Sport Management

    How long does it take to complete this program?

    The program can be completed in as little as 12 months, with options to extend if needed.

    How flexible is this program?

    Our program is designed for working professionals. You can study at your own pace, fitting classes around your personal and professional commitments.

    What support will I have access to?

    You’ll have access to Bethany’s strong network of faculty, alumni, and student services, all dedicated to supporting your success throughout your journey.

    Can I apply for financial aid?

    Yes, we offer various financial aid options, including scholarships for Bethany alumni.

    Do I need a background in sports or management?

    Not at all. While some foundational knowledge is recommended, the program is designed to teach you everything you need to succeed.

    How do I apply?

    The application process is straightforward. Click here to apply!

    Request Info

    Contact Our Enrollment Team

    We’re available Monday through Friday to support you.

    You can schedule an appointment to chat or reach out to us at erica.thayer@bethanywv.edu or 304.830.3090.

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