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Generative Artificial Intelligence Certificate

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Course: Practical Introduction to Generative AI for Business

Ready to shape your future? Bethany Online offers a supportive learning community, a flexible online program, and a career-focused curriculum to help you succeed.

This course provides a solid introduction to artificial intelligence, with a special focus on generative AI. You’ll explore key technologies like large language models (LLMs) such as ChatGPT and Claude, and learn how they function within the broader AI landscape. You’ll also dive into tools for conversational AI, image generation, and future trends in AI.

The course focuses on real-world applications, teaching you how AI is transforming business by improving decision-making, creativity, and efficiency. You’ll gain practical skills to apply AI in everyday practices.

This Course Will Cover:
  • Foundations of Generative AI in Business
  • Must-have Tools and How to Use Them
  • Practical Applications in Business – Part 1
  • Practical Applications in Business – Part 2
  • Advanced Techniques and Prompt Engineering
  • Ethical Considerations and Future Trends
  • Synthesis and Future Outlook
Start Date

Oct. 24

Tuition

$1,425 per certificate
$1,200 for Alumni

Time to Complete

7 weeks

Tailored for Adults

Our courses are specifically designed with the adult learner in mind.

Engaging Online Community

Benefit from a network of students, faculty, and alumni who are eager to support you.

Globally Accessible

Engage in learning from anywhere, leveraging Bethany Online’s esteemed reputation.

Class Preview:

AI Certificate Outcomes

By the end of this course, students will be able to:
  1. Develop business-centric understanding of AI, particularly generative AI, highlighting practical applications rather than technical complexities.
  2. Gain basic yet essential conceptual knowledge of neural networks and AI training processes from a business perspective.
  3. Demystify capabilities and limitations of generative AI within business environments.
  4. Discuss the evolution of AI and its business impact, including past and potential future trends.
  5. Explore how generative AI is currently being utilized across sectors, transforming decision-making, operations, and innovation.
  6. Critically analyze media and discourse on AI, differentiating between facts and exaggerations in a business context.
  7. Apply timeless, adaptable skills to understand and leverage ever-evolving AI technologies

    Images Created During Class:

    FAQ – Artificial Intelligence Certificate

    How flexible is the AI certificate program?

    Designed for the utmost flexibility, our program enables you to learn at your pace, fitting your studies around your personal and professional commitments.

    Who is the program designed for?

    It’s ideal for busy adults from any industry looking to enhance their career with AI skills, whether you’re in healthcare, finance, IT, or seeking to pivot into a new field.

    What support will I have access to?

    Students have access to a comprehensive support system, including an engaging online community, academic advising, technical support, and career services.

    Can I apply for financial aid?

    No, unfortunately, financial aid is not available for certifications.

    What outcomes can I expect from this program?

    Graduates will be equipped with practical, in-demand AI skills, ready to apply them in their current roles or leverage them to pursue new opportunities.

    How long does it take to complete the certificate?

    The certificates are 7 weeks each.

    Do I need a background in technology or AI?

    No, the program is structured to accommodate learners with various levels of tech experience, including beginners.

    How do I apply?

    The application process is straightforward. Click here to apply!

    Meet The Instructor
    Bart Caylor headshot

    Bart Caylor

    Adjunct Professor

    With over 35 years of experience in design and marketing, Bart has worked with top global brands and nonprofits like Motorola, RCA, Iams Pet Food, the Lumina Foundation, Western Governors University, and the American Bible Society. Bart is the founder of Caylor Solutions and The Higher Ed Marketer. His writings and podcasts on AI have formed a broad perspective on AI applications use in higher education and business.

    Most recently, Bart hosted a virtual conference on using artificial intelligence in higher education. Caylor, a first generation college-student, is passionate about education due to his own transformative experiences.

    This passion drives him to stay ahead of the curve for the future of marketing to consult and deliver solutions in both print and digital for his clients.

    Contact Our Enrollment Team

    We’re available Monday through Friday to support you.

    You can reach us at barent@bethanywv.edu or 304.830.3090.

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