Bethany Online
Master of Arts in Sport Management
Build Your Career in the Business of Sports
Whether you’re trying to break into the sports industry or ready to move into a bigger role, Bethany College’s online Master of Arts in Sport Management combines graduate study with real-world exposure to the business of sports.
Learn the business. Build your experience. Make industry connections.
100% Online | 30 Credits | $475 Per Credit | Multiple Start Dates
$14,250 Total Tuition*
*Tuition based on 30 credits at $475 per credit hour. Books are an additional cost.
Sports Is a Business. Learn How It Works.
Behind every game is an organization. Athletic departments, teams, leagues, venues, and sports organizations need people who understand leadership, marketing, revenue, operations, events, and the business decisions happening behind the scenes.
Where Do You Want Sports to Take You?
Career paths can include college athletics, athletic administration, professional sports, sports marketing, events and facilities, ticketing and revenue, communications, compliance, NIL, fan engagement, sales, and sports business.
Quick Highlights:
- 100% Online
- 30 Credit Hours
- Complete in as little as 12 months
- Asynchronous coursework
2026 Start Dates:
Oct. 19 – save 15% on tuition
2027 Start Dates:
Jan. 11, March 8, May 17
Cost
$475 per credit hour
$400 per credit hour for Bethany alumni
Courses Offered
%
ONLINE
CREDIT HOURS
MONTHS TO COMPLETE
GRE / GMAT REQUIRED
START DATES / YEAR
Already Working in Sports?
The MASM isn’t only for people trying to get their first sports job. Coaches, graduate assistants, athletics staff, educators involved in athletics, and sports professionals can use the program to build knowledge beyond their current role and prepare for greater responsibility.
What You’ll Study
Bethany Online’s MASM curriculum is designed to build practical, career-ready skills across key areas of sport management and leadership.
- Sport Management Processes
- Communication and Fundraising in Sport
- Sport Finance: Budgeting and Planning
- Leadership in Athletic Administration
- Sport Marketing
- Legal and Ethical Issues in Sport
- Facility Management and Planning
- Sport Governance
- Applied Sport Psychology
- Contemporary Issues in Sport
Career Outcomes
Graduates of the MASM program are prepared for a variety of roles across the sports industry, including:
- Collegiate and professional athletics
- Sport marketing and promotions
- Event and facility management
- Sport business operations
- Athletic administration and leadership roles
- Sponsorship and partnership development
- Community relations and fan engagement
- Sport media and communications
- Sales and revenue generation roles within sport organizations
Affordable & Accessible
$14,250 Total Tuition
30 credits | $475 per credit | Bethany alumni: $400 per credit / $12,000 tuition | Books additional
Frequently Asked Questions – MASM Program
How much does Bethany's online master's in Sport Management cost?
The 30-credit MASM costs $14,250 in tuition at the standard graduate rate. Books are additional. Bethany alumni pay $12,000 in tuition.
Is the program 100% online?
Yes. The MASM is offered online so students can continue working while earning their degree.
What jobs can I pursue?
Potential areas include college athletics, athletic administration, professional sports, marketing, events, facilities, ticketing and revenue, communications, compliance, sales, and other sports-business roles. Requirements vary by employer.
Can a coach use this degree to move into administration?
The program can help coaches build broader knowledge in leadership, administration, operations, marketing, and the business of athletics. Hiring requirements vary.
Will my diploma say online?
No. Your diploma will say Bethany College and will not identify the degree as online.
Meet the Instructor
Chelsey Fletcher, Ph.D.
Tenured Chair & Associate Professor – Sport Studies
Dr. Chelsey M. Fletcher is a tenured chair and associate professor with the Sport Studies Department. She earned her Doctorate of Philosophy in Instructional Management and Leadership from Robert Morris University. Dr. Fletcher earned dual Masters Degrees from West Virginia University in Secondary Education and Reading and earned dual Bachelor Degrees from Muskingum University in Business and Psychology.
Prior to joining the Bison Family, Dr. Fletcher taught in the K-12 environment for 16 years in the Ohio Valley and also for an online school. She also was an adjunct instructor at EGCC. She was Toronto City Schools first female Athletic Director while also teaching in the Social Studies and English Language Arts departments. Dr. Fletcher served as the Ethnic and Minority Representative for the OHSAA East District Athletic Board. She maintains a strong network within the OVAC where she served as volleyball commissioner for five years. Athletics have been a passion of Dr. Fletcher entire life; she played softball for Muskingum College and coached volleyball, basketball, and softball for 12 years prior to working in Athletic Administration. She is now blessed to focus her professional teaching career by aiding Bethany students to become effective future athletic administrators and coaches.
Athletics have been a passion for Dr. Fletcher since she was a child. Because she was exposed to so few women who worked in athletics, it did not occur to her that a profession in athletics was an option. The mid-life epiphany is what drove Dr. Fletcher to seek her Ph.D. and thus professional sport studies employment in higher education. It is Dr. Fletcher continued passion to enlighten all future professionals regardless, of gender, age, or ethnicity, about the diverse opportunities sport studies offers.
Education
Doctorate of Philosophy in Instructional Management and Leadership, Robert Morris University, 2019
Dual Masters Degrees, Secondary Education and Reading West Virginia University, 2007
Dual Bachelor Degrees, Business and Psychology, Muskingum University 1998
Area of Passion & Research
Continued education and training of DIII athletic administration and the underrepresentation of women in athletic administration.
Take the Next Step
Whether you’re advancing in your current field or pursuing a new path, Bethany Online provides the flexibility and support to help you succeed.
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