Bethany Online
Applied Sport Management Certificate
Applied Sport Management Certificate (ASM)
Advance your career in the sporting industry.
Program Overview
Bethany Online’s Applied Sport Management Certificate (ASM) is a 12-credit, fully online graduate program designed to prepare you for leadership roles in athletic administration and sport business.
Built for working professionals, the program focuses on practical, real-world skills you can immediately apply in athletic programs, team leadership, and sport operations.
Through four focused courses, you’ll develop expertise in sport finance, marketing, legal issues, and organizational leadership. Flexible mini-term courses allow you to complete the certificate in as little as one year while balancing your professional responsibilities.
The certificate also serves as a direct pathway into Bethany’s Master of Arts in Sport Management (MSM), with all 12 credits fully transferable.
- Graduate-level sport management curriculum
- Practical focus on leadership, finance, and operations
- Designed for athletic directors and sport professionals
- Career-relevant, immediately applicable skills
Quick Highlights:
- 100% Online
- 12 graduate credits
- Complete in as little as 1 year
- Credits transferable to MSM program
2026 Start Dates:
Oct. 19
2027 Start Dates:
Jan. 11, March 8, May 17
Cost
$475 per credit hour
$400 per credit hour for Bethany alumni
Made for Modern Learners
Tailored for Adults
Our courses are specifically designed with the adult learner in mind.
Engaging Online Community
Benefit from a network of students, faculty, and alumni who are eager to support you.
Globally Accessible
Engage in learning from anywhere, leveraging Bethany Online’s esteemed reputation.
Made for Modern Learners
Tailored for Adults
Our courses are specifically designed with the adult learner in mind.
Engaging Online Community
Benefit from a network of students, faculty, and alumni who are eager to support you.
Globally Accessible
Engage in learning from anywhere, leveraging Bethany Online’s esteemed reputation.
What You’ll Learn
The ASM curriculum builds essential skills for leadership and decision-making in sport organizations.
– Sport management processes and organizational leadership
– Budgeting, financial planning, and resource allocation in sport
– Marketing strategies and fan engagement
– Legal and ethical issues in athletics and sport business
– Strategic decision-making in sport organizations
Career Outcomes
Sport management professionals are in demand across schools, organizations, and the broader sport industry.
This certificate can help prepare you for roles such as:
– Athletic director
– Assistant athletic director
– Sport program administrator
– Sport marketing coordinator
– Athletic operations coordinator
– Event and facilities manager
– Sport communications or media relations coordinator
– Compliance and eligibility coordinator
– Youth and community sport program director
– Recreation and sport program manager
– Game day or event operations staff
– Sport business or front office professional
Affordable and Accessible
– $475 per credit hour
– Reduced tuition for Bethany College alumni
– Corporate discounts available
Frequently Asked Questions – ASM
How long does the ASM certificate take to complete?
Is the program fully online?
What courses are included in the program?
Can this certificate lead into a master’s degree?
Who is this program designed for?
Do I need prior experience in sport management?
How is this different from a full master’s degree?
Can I complete this while working full-time?
Meet the Instructor
Chelsey Fletcher, Ph.D.
Tenured Chair & Associate Professor – Sport Studies
Dr. Chelsey M. Fletcher is a tenured chair and associate professor with the Sport Studies Department. She earned her Doctorate of Philosophy in Instructional Management and Leadership from Robert Morris University. Dr. Fletcher earned dual Masters Degrees from West Virginia University in Secondary Education and Reading and earned dual Bachelor Degrees from Muskingum University in Business and Psychology.
Prior to joining the Bison Family, Dr. Fletcher taught in the K-12 environment for 16 years in the Ohio Valley and also for an online school. She also was an adjunct instructor at EGCC. She was Toronto City Schools first female Athletic Director while also teaching in the Social Studies and English Language Arts departments. Dr. Fletcher served as the Ethnic and Minority Representative for the OHSAA East District Athletic Board. She maintains a strong network within the OVAC where she served as volleyball commissioner for five years. Athletics have been a passion of Dr. Fletcher entire life; she played softball for Muskingum College and coached volleyball, basketball, and softball for 12 years prior to working in Athletic Administration. She is now blessed to focus her professional teaching career by aiding Bethany students to become effective future athletic administrators and coaches.
Athletics have been a passion for Dr. Fletcher since she was a child. Because she was exposed to so few women who worked in athletics, it did not occur to her that a profession in athletics was an option. The mid-life epiphany is what drove Dr. Fletcher to seek her Ph.D. and thus professional sport studies employment in higher education. It is Dr. Fletcher continued passion to enlighten all future professionals regardless, of gender, age, or ethnicity, about the diverse opportunities sport studies offers.
Education
Doctorate of Philosophy in Instructional Management and Leadership, Robert Morris University, 2019
Dual Masters Degrees, Secondary Education and Reading West Virginia University, 2007
Dual Bachelor Degrees, Business and Psychology, Muskingum University 1998
Area of Passion & Research
Continued education and training of DIII athletic administration and the underrepresentation of women in athletic administration.
Info
Message